No city can parade its social and money related riches as prominently as Dubai, and in its most recent presentation of opulence, the city has lifted the top on the world’s priciest perfume at a stunning 1.3 million U.S. dollars.
Perfumer Asghar Adam Ali, who established Emirati place of perfumes Nabeel in 1969, has been on a hunt to catch the city’s essence in a scent. 3 years and 494 preliminaries later, Shumukh was born.
The company says that the name of their freshest fragrance means “deserving the highest,” however Shumukh, as a term and an item, exemplifies implications of pride, loftiness and glory – clear in the design of the perfume and its case.
Shumukh is a doubtful marriage among jewelry and perfumery. It’s less a flacon that sits on a dressing table or is tucked into a bag as a life-sized statue, encrusted in gems and flaunting mind boggling designs. The three-liter container is made of hand-blown Murano glass and encased in a 1.97m tall packaging zhuzhed with a determination of bling, from Philippine pearls and Swiss blue topaz to black diamonds.
An astounding 3,571 precious stones adorn the imposing showpiece, which additionally includes 2.5 kilograms of 18-carat gold and very nearly six kilograms of unadulterated silver.
“Shumukh was an extension of my creative persona and affection for remarkable one of a kind piece,” Ali told Dubai-based Khaleej Times paper, including that it is “motivated by and pays tribute to the emirate of Dubai.”
The gesture to the “City of Gold” could be seen through a gathering of motifs portraying seven components that characterize Dubai, specifically roses, hospitality, pearl diving, Arabian horses, falconry, luxury, and its status for being a futuristic city.
The scent is a rich mix that pays homage to customary Arabic aromas, for example, sandalwood, amber, frankincense, agarwood, musk, and implanted with floral notes of Turkish rose and ylang-ylang.
The huge olfactory creation is the most excessive showcase of the UAE’s affection for aromas, and a visual token of Arabs’ relationship with fragrance.
Aromas have a settled in nearness in the Middle East where dry climate and high temperatures pushed the zone’s inhabitants a huge number of years back to discover approaches to keep offensive odors away.
Oils and sweet-smelling essences separated from plant sources were utilized to bless the skin and fix sicknesses. The coming of Islam strengthened this custom, with hadiths, which report the sayings and doings of Prophet Mohammad, lauding the virtue of smelling wonderful.
Today, Arabs spend enormous on fragrances. The aroma market in the Middle East and Africa remained at 6.1 billion U.S. dollars in 2017, as per Euromonitor International (EMI).
The Gulf region represents around half of the spending, energized by interest from Saudi Arabia (1.8 billion U.S. dollars) and the UAE (674 million U.S. dollars). The regional market is conjecture to see a compound yearly growth rate of eight percent through 2021, when it would hit 8.5 billion U.S. dollars.
Shumukh has effectively broken a few Guinness World Records, including for “Most diamonds set on a perfume bottle” and “Tallest remote controlled fragrance spray product.” Retailing at 4.752 million (1.29 million U.S. dollars), it is likewise the world’s most sweeping cologne. Clive Christian No.1 Collection (2005) recently held the title, with an eye-popping cost price of 205,000 U.S. dollars for a 500ml bottle.
The unisex scent has hogged international headlines since its launch at Dubai Mall a week ago, yet whether such extraordinary fanfare would make an interpretation of into sales stays to be seen. Its maker, be that as it may, says he smells accomplishment noticeable all around.
“We have high expectations with this one of a kind masterpiece” Ali revealed to Khaleej Times.
“We have officially gotten few of inquiries for this item to order customizable masterpiece,” he included, shunning giving subtleties.