Men’s fragrances: French males increasingly interested in higher concentrations

Men’s aromas are on the ascent in France, with a market evaluated at 205 million euros, as per information published by The NPD Group, concerning the period from January as far as possible of May 2019. The figures displayed by the statistical surveying firm demonstrate the developing significance of this class in the specific beauty market, just as a developing excitement of men for the most intense scents.

The men’s scent market is a long way from being immaterial in France. By method for examination, the value of this section is for all intents and purposes 2 times lower in the United Kingdom over a similar period (116 million euros). As effectively noted by The NPD Group in the United States, there is a developing enthusiasm with respect to French male customers for higher focused concentrated essences and launches on this fragment have increased.

While less concentrated eaux de toilette (toilet waters) stay the most desired for classification for men, representing 66% of worldwide sales, the investigation demonstrates a developing enthusiasm for increasingly concentrated, and in this way progressively intense, scents.

Sales of men’s eaux de parfum – which are more exceptional than toilet waters – ascended by 28% among January and May 2019, speaking to an estimation of 50 million euros. Significantly increasingly concentrated, extracts have seen their business level to twofold contrasted with a similar period in 2018. Furthermore, costs, a lot higher for the most intense classes (74 euros by and large for an eau de parfum, 94 euros for an extract, contrasted with 65 euros by and large for every one of men’s scents) don’t appear to be a key factor for French male purchasers.

“Cost does not appear to hamper the enthusiasm of shoppers searching for increasingly intense and longer-lasting equations. This eagerness for increasingly concentrated aromas inside the men’s scent classification brings back worth and takes part in the upscaling of the category”, clarifies Mathilde Lion, expert beauty Europe at The NPD Group.

Top 5 men’s perfume launches – January to May 2019

1. Invictus Legend
2. Terre D’Hermès Eau Intense Vétiver
3. Yves Saint Laurent Y EDP
4. Emporio Armani Stronger With You Intensely
5. Montblanc Explorer

“Simply take a gander at the main 5 men’s scent launches toward the finish of May 2019, it’s sufficient to comprehend the degree of the phenomenon: just because the majority of the 5 best new launches are eaux de parfums,” closes Mathilde Lion.

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